'Immortals' nabs $1.4 mil in midnight runs

Relativity's 'Immortals' got off to a solid start Thursday night, grossing $1.4 million in midnight bows.Relativity Media's 3D swords-and-sandals epic ''Immortals'' kick started its domestic run with $1.4 million in midnight grosses Thursday night, the majority of which came from 3D.Pic played at approximately 900 late-night runs.The midnight start reps a solid start for the Relativity pic, which is projected to gross around $25 million this weekend.Though comparable midnight grosses for films like ''The Expendables'' ($850,000) and ''Battle: Los Angeles'' ($700,000) translated to debuts in the mid-$30 millions, ''Immortals'' is faced with a tougher B.O. marketplace, especially among the pic's under-25 target demo.''Immortals,'' the first major in-house tentpole for Relativity, is a significant undertaking by the studio, whose current top title ''Limitless'' cost less than $30 million and grossed almost $80 million domestically. By comparison, Relativity is exposed for $75 million with ''Immortals.''The 3D film played to a broad mix of demographics, including Hispanic and urban audiences, according to the studio. ''Immortals'' bows to 3,112 locations today, of which 70% are in 3D. Contact Andrew Stewart at andrew.stewart@variety.com